Examlex
A semantic differential scale is a ranking scale used to measure attitudes on the basis of a set of bi-polar adjectives.
Milgram's Experiment
A series of social psychology experiments conducted by Stanley Milgram, which measured the willingness of study participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.
Fully Obedient
Describes an individual or behavior that completely follows orders or instructions without question.
Electric Shocks
A sudden discharge of electricity through a part of the body, which can cause harm or discomfort.
Shock Plate
A device used in experimental research to deliver a mild electric shock to an animal subject as part of conditioning or testing.
Q3: The theory that, as sample size increases,
Q16: Asking the respondent 'Why do you prefer
Q20: In depth interviews, interviewers use _ questions
Q24: A(n) _ _ scale uses bipolar adjectives
Q40: A respondent receives an email questionnaire, completes
Q42: Qualitative research is focused on providing a
Q54: Another term for the arithmetic average is
Q60: Tracking Coca-Cola's market share over the past
Q64: During the coding procedure, the respondent's opinions
Q79: The average deviation score is a useful