A(n) _______ Scale Might Be the Best Way to Measure

question 70

Short Answer

A(n) _______ scale might be the best way to measure consumer attitudes in places where communication barriers are of concern.

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Definitions:

Minimal Stimulus

The smallest level of stimulation that can be detected or that elicits a response from an organism.

Absolute Threshold

The minimum intensity of a stimulus that one can detect 50% of the time, delineating the boundary between detectable and undetectable sensations.

Difference Threshold

The minimal change in stimulation that an individual can detect 50% of the time, also known as the just noticeable difference (JND).

Subliminal Perception

The processing of information by sensory systems without a person's conscious awareness.