A Graphic Representation of Semantic Differential Data for Competing Brands

question 20

Short Answer

A graphic representation of semantic differential data for competing brands, products or stores that highlights comparisons is called a(n) _____ _______.

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Definitions:

Townhome

A Townhome, also known as a townhouse, is a type of multi-floor home that shares one or more walls with adjacent properties but has its own independent entrance.

Customer

A person or entity that buys products or services from a company.

Need Awareness

The recognition by potential customers of a desire or requirement that could be satisfied by a product or service.