Reliability Addresses the Problem of Whether a Measure (For Example

question 80

True/False

Reliability addresses the problem of whether a measure (for example, an attitude measure used in marketing) actually measures what it is supposed to measure.

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Definitions:

Appeal To Emotion

A logical fallacy where someone tries to win an argument by eliciting an emotional response instead of presenting logical reasons.

Fallacy

An erroneous argument or reasoning that results in a false or misleading conclusion.

Logic

The systematic study of the form of arguments; a branch of philosophy dealing with the principles of reasoning and argumentation.

Appeal To Majority

A fallacy in reasoning that argues that a proposition must be true because many or most people believe it.