Loss of _______ Is One of the Main Disadvantages of Test

question 74

Short Answer

Loss of _______ is one of the main disadvantages of test marketing as you run the risk of exposing your new product to competitors.

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Definitions:

Amplitude

The height or magnitude of a wave from its equilibrium or rest position, often used in physics to describe the intensity of sound waves, light waves, or other periodic signals.

Decibels

A unit of measurement for the intensity of sound, indicating the pressure level of sound waves.

Absolute Threshold

the minimum intensity of stimulation required to be detected 50% of the time.

Perceptual Adaptation

The ability of the body to adjust to an environment by filtering distractions.