A Respondent Is Shown a Subset of Items from a List

question 54

Multiple Choice

A respondent is shown a subset of items from a list of product attributes and asked to select the most and least appealing items. This task is repeated a number of times, each time with a different subset of items from the list. This is an example of:

• A) block-rank scaling.
• B) comparative sum scaling.
• C) best-worst scaling.
• D) constant sum scaling.

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Definitions:

Parroting

Repeating words or phrases spoken by others, often without understanding the meaning or context, typically as a technique in language learning.

Paraphrase

The act of rewording or rephrasing someone else's text or speech to make it clearer or to convey the same message in a different way.

Imitation

The action of copying or mimicking someone else's behavior, speech, or actions, often as a learning method or form of social interaction.

Reflection of Feeling

A therapeutic technique where the therapist mirrors the client's emotions, helping the client explore their own feelings more deeply.