A Respondent Is Shown a Subset of Items from a List

question 54

Multiple Choice

A respondent is shown a subset of items from a list of product attributes and asked to select the most and least appealing items. This task is repeated a number of times, each time with a different subset of items from the list. This is an example of:

• A) block-rank scaling.
• B) comparative sum scaling.
• C) best-worst scaling.
• D) constant sum scaling.

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Definitions:

Sodium Bicarbonate

A chemical compound, NaHCO3, used medically as an antacid and in baking as a leavening agent.

Histamine H₂-receptor

A type of receptor on cells in the stomach lining that, when activated, stimulates the release of gastric acid.

Proton Pump Inhibitor

A class of drugs that reduce the production of acid in the stomach, used to treat conditions like acid reflux.

Bowel Movement

The process of expelling waste material from the lower large intestine through the rectum.