Which of the Following Statements Concerning Pantry Audit Studies Is

question 14

Multiple Choice

Which of the following statements concerning pantry audit studies is false?

• A) The accuracy of respondents' memories is not a problem.
• B) The brand in the pantry reflects accurately the brand purchased most often.
• C) Respondents' untruthfulness and issues relating to response bias are avoided.
• D) It is difficult to gain permission to access consumers' pantries.

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Definitions:

Total Utility

The complete satisfaction obtained from consuming a certain quantity of goods or services.

Marginal Utility

The additional satisfaction or benefit (utility) a consumer gains from consuming one more unit of a good or service.

Supply and Demand

The fundamental economic model describing the balance between the quantity of goods available and the desire of buyers for it.

Marginal Utility

The additional satisfaction a consumer gains from consuming one more unit of a good or service.