When Measuring Internet Activity, Which Metric Can Be Used to Evaluate

question 33

Multiple Choice

When measuring internet activity, which metric can be used to evaluate message exposure?

• A) Clicks
• B) Path analysis
• C) Visits
• D) Average time per unique visitor

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Definitions:

Trade War

A situation in which countries try to damage each other’s trade, typically by the imposition of tariff and quota restrictions.

Tariffs

Taxes imposed by a government on goods and services imported from other countries.

Quotas

Set limits or targets, usually pertaining to sales, production, or imports and exports, that a company or government aims to achieve.

World Trade Organization

An international organization that regulates international trade, aiming to ensure that trade flows as smoothly, predictably, and freely as possible.