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A Neural Network Is a Form of Artificial Intelligence That

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A neural network is a form of artificial intelligence that can mimic the way a human processes information to generalise information about how consumers behave.


Definitions:

Difference-In-Differences

Difference-in-differences is a method for identifying causality by looking at the way in which the average change over time in the outcome variable is compared to the average change in a control group.

Causality

The relationship between cause and effect, often established through correlation and experimentation.

Outcome Variable

The variable in a study or experiment that is measured to assess the effect of the treatment or intervention.

Intention To Treat

A principle in clinical trials that includes all participants in the groups to which they were originally assigned, regardless of whether they completed the treatment or not, to ensure that the trial results are unbiased and reflect the real-world effectiveness of the treatment.

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