A Useful Technique to Clarify Research Objectives Is to Ask

question 46

True/False

A useful technique to clarify research objectives is to ask the marketing manager directly, 'What are your objectives for this study?'

---

Definitions:

Population

The total number of individuals inhabiting a particular area, region, or country, including considerations of their demographics.

Representative Sample

A portion of a population that accurately represents the characteristics of the whole population.

Target Population

The specific group of individuals to whom a particular research study or marketing campaign is directed.

Open-ended Questions

Questions formulated to elicit responses that are not limited to predefined options, allowing for more nuanced and detailed answers.