A Company Manager Is Facing Declining Sales, but Does Not

question 28

Multiple Choice

A company manager is facing declining sales, but does not know why. Which type of research design would you recommend to address this problem?

• A) Exploratory research
• B) Descriptive research
• C) Causal research
• D) Secondary research

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Definitions:

Company's Actions

Decisions and measures taken by a company's management and board of directors which impact its operations, performance, and strategy.

Competitors

Entities or individuals that compete within the same market, offering similar products or services to the same customer base.

Strategic Planning

A methodical procedure for imagining a preferred future and converting this vision into general objectives and a series of actions to realize them.