Identifying Changes in Immigration Patterns That Are Impacting on Preferences

question 26

Multiple Choice

Identifying changes in immigration patterns that are impacting on preferences for fresh fruits and vegetables in Melbourne supermarkets is an example of:

• A) data mining.
• B) model building.
• C) fact-finding.
• D) database marketing.

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Definitions:

Essential Message Points

Key pieces of information or arguments that are crucial to effectively convey the main message of a communication effort.

Screencasts

Recordings of activity on computer displays with audio voiceover.

Audio Voiceover

A production technique where a voice—that is not part of the narrative—is used in radio, television production, filmmaking, theatre, or other presentations.

Computer Activity

Any action or task performed on a computer, ranging from browsing the internet to using software applications.