Asking Consumers What They Think About a Possible Brand Name

question 32

Multiple Choice

Asking consumers what they think about a possible brand name for a new product is an example of which type of research?

• A) Pricing research
• B) Promotion research
• C) Product research
• D) Distribution research

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Definitions:

Differentiate

The act of differentiating a product or service from competitors in order to appeal more to a specific target audience.

Loyal Customers

Individuals who consistently prefer and choose a particular brand or product over competitors, often due to satisfaction, rewards, or emotional connections.

Marketing Expenditures

The total costs associated with activities aimed at creating demand for products or services, including advertising, promotions, and distribution.

Mobile Phone

A mobile phone that enables users to make and receive calls using a radio frequency connection as they move around within a service provider's coverage area.