An Organisation Attempting to Decide Whether or Not to Add

question 31

Multiple Choice

An organisation attempting to decide whether or not to add home delivery to its customer service options is an example of which type of research?

• A) Distribution research
• B) Pricing research
• C) Promotion research
• D) Product research

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Definitions:

Industrial Revolution

The period of significant technological, socio-economic, and cultural change in the 18th and 19th centuries that began in Britain, marked by the transition from manual production methods to machine-based manufacturing.

Factory System

An organizational method for manufacturing involving a concentrated location of equipment and labor to produce goods on a large scale.

Consumer Research

The process of gathering and analyzing information about consumers' preferences, behaviors, and perceptions to improve product development, marketing, and decision-making.

Industrial Entrepreneurs

Individuals who initiate, manage, and operate businesses in the industrial sector, focusing on the production and manufacturing of goods.