A Company Manager Is Facing Declining Sales, but Does Not

question 28

Multiple Choice

A company manager is facing declining sales, but does not know why. Which type of research design would you recommend to address this problem?

• A) Exploratory research
• B) Descriptive research
• C) Causal research
• D) Secondary research

---

Definitions:

Population

The total number of people inhabiting a specific area or the total number in a particulate group under study.

Total Fertility Rate

The usual quantity of kids a woman might have during her lifetime, considering the existing rates of births.

Generation

A group of people born and living during the same time, often used to discuss and analyze societal shifts and trends.

Birth Per Woman

The typical amount of offspring a woman is expected to have in her lifetime, assuming present fertility rates remain constant.