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Briefly discuss how physical evidence includes the tangible and intangible clues the customer may observe.
Appadurai's Landscapes
A theoretical framework proposed by Arjun Appadurai to describe the complex global flow of goods, people, technology, ideas, and images across cultural boundaries.
Nation-States
are sovereign political entities characterized by a defined territory, government, and population with a shared sense of cultural identity.
Disjunctures
Occurrences of disconnection or division between elements, ideas, or systems that were previously or conventionally linked.
Appadurai's Landscapes
Arjun Appadurai's concept of fluid, global cultural flows affecting identity, economy, and politics, categorized into ethnoscapes, mediascapes, technoscapes, financescapes, and ideoscapes.
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