Artwork, a Major Part of Most Advertisements, Consists of The

question 124

Multiple Choice

Artwork, a major part of most advertisements, consists of the:

• A)illustration and signature.
• B)illustration and layout.
• C)illustration and typeface used in the headlines.
• D)layout and signature.

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Definitions:

Negative Correlation

A connection in which two variables move inversely, with one ascending as the other descends.

Correlation Matrix

A table showing the correlation coefficients between variables. Each cell in the table shows the correlation between two variables.

Diagonal Row

A series of elements positioned diagonally in a matrix or table, connecting one corner with the opposite corner.

Pearson's Product-moment Correlation Coefficient

A measure of the linear correlation between two variables X and Y, providing a value between +1 and -1 inclusive.