Touch Points Refer To

question 30

Multiple Choice

Touch points refer to:

• A)when and how customers interact with a company or its staff.
• B)what customers want.
• C)promotional displays in a supermarket.
• D)when a customer complains.

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Definitions:

Winston Churchill

A British statesman, army officer, and writer who served as Prime Minister of the United Kingdom during World War II and again in the early 1950s, known for his leadership and oratory skills.

America First Committee

An isolationist group that opposed American intervention in World War II prior to the attack on Pearl Harbor, advocating for the United States to prioritize domestic issues over international conflict.

Charles Lindbergh

An American aviator who became famous for making the first solo nonstop flight across the Atlantic Ocean in 1927, aboard the Spirit of St. Louis.

Lend Lease Program

A program initiated by the United States during World War II that allowed the U.S. to provide its allies with food, oil, and material without immediate payment in order to help defeat the Axis powers.