Packaging Is an Example of Which Component in the Marketing

question 91

Multiple Choice

Packaging is an example of which component in the marketing mix?

• A)Product
• B)Price
• C)Place
• D)Promotion
• E)Physical evidence

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Definitions:

Stimulus Discrimination

The learned ability to distinguish between similar stimuli and respond differently based on their associative properties with reinforcement or punishment.

Secondary Reinforcer

Indicates any stimulus that has become reinforcing through its association with a primary reinforcer, often used in behavioral conditioning.

Probability

A measure of the likelihood that a particular event will occur, often expressed as a number between 0 and 1.

Operant Conditioning

a method of learning that uses rewards and punishments to influence behavior.