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Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-The new 100 per cent fruit juice icy pole is what element of the marketing mix?
Proactive Coping Skills
Strategies employed to prevent or handle future stressors and challenges with foresight and planning.
Adversity
A difficult or unfavorable condition or situation that presents challenges or obstacles to be overcome.
Individual Differences
Variations among individuals in their psychological traits, behaviors, and physiological responses.
Gender
Socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.
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