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Which Part of the Expanded Marketing Mix Refers to the 'Human

question 14

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Which part of the expanded marketing mix refers to the 'human' aspect of products, services or experiences?


Definitions:

Standardized Contracts

Agreements using set terms and conditions for consistent application across many transactions or participants.

Estoppel

That state of affairs that arises when one is forbidden by law from alleging or denying a fact because of his previous action or inaction.

Legal Defense

Arguments and evidence presented by the defendant in a legal proceeding to justify or excuse their actions and oppose the plaintiff's or prosecutor's case.

Consideration

The benefit, interest, or value that induces a party to enter into a contract; essential for a contract to be legally binding.

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