Use the Following to Answer Questions

question 59

Multiple Choice

Use the following to answer questions
When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Suppose that Toyota contracts the producer of the next James Bond movie about using its new vehicle in a chase scene.This would be an example of:

• A)sales promotion.
• B)word-of-mouth promotion.
• C)product placement.
• D)viral marketing.
• E)publicity.

---

Definitions:

Significant

Sufficiently great or important to be worthy of attention; noteworthy.

Self-Serving Bias

A common cognitive bias that causes individuals to see things in a way that favors themselves, often by attributing successes to personal skill and failures to external factors.

Probability

The measure of the likelihood that an event will occur, expressed as a number between 0 and 1.

Control

In experiments, the standard to which comparisons are made by keeping all variables constant except the one being tested.