Use the Following to Answer Questions

question 102

Multiple Choice

Use the following to answer questions
Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Providing schools with a computer if they decide to sell the icy poles in their canteen involves which element of the marketing mix?

• A)Product
• B)Price
• C)Place
• D)Promotion
• E)People

---

Definitions:

Input

The resources such as labor, materials, and capital used in the production process to produce output.

Profit

The financial surplus remaining after all expenses have been deducted from total revenue, indicative of the financial success of a business operation.

Commodity

An essential commodity employed in business activities that is substitutable with other commodities of the identical category.

Maximise

The process of increasing a particular variable or outcome to its highest possible value under given constraints.