Successful Marketers That Understand the Significance of Word-Of-Mouth Communication Seek

question 112

True/False

Successful marketers that understand the significance of word-of-mouth communication seek out opinion leaders and encourage them to try their products in the hope they will spread favourable word about them.

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Definitions:

Minerals

Naturally occurring inorganic substances with a definite chemical composition and crystalline structure, forming the building blocks of rocks.

Scratch Test

A method used to determine the relative hardness of minerals by scratching them with an object of known hardness or with other minerals.

Effervescence

The potential of a mineral to have a vigorous bubbling reaction when a drop of dilute hydrochloric acid (HCl) is placed on it.

Magnetism

A physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.