Use the Following to Answer Questions

question 24

Multiple Choice

Use the following to answer questions
Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Peters' decision to distribute only in schools has to do with which element of the marketing mix?

• A)Product
• B)Price
• C)Place
• D)Promotion
• E)People

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Definitions:

Inventory

The raw materials, work-in-process products, and finished goods that are considered to be the portion of a business’s assets that are ready or will be ready for sale.

Current Asset

An asset that is expected to be converted into cash, sold, or consumed within one year or the operating cycle, whichever is longer.

Classified Balance Sheet

A financial statement that organizes a company's assets, liabilities, and equity into subcategories for clear understanding.

Gross Profit Section

The portion of an income statement that shows revenue minus the cost of goods sold, indicating the profit made from selling goods before other expenses are deducted.