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Physical evidence refers specifically to the tangible clues the customer may observe during their customer journeys.
Morphine
A powerful opiate analgesic drug derived from the opium poppy, used to relieve severe pain.
Narcolepsy
A sleep disorder characterized by uncontrollable episodes of falling asleep during the daytime.
Sleep Terror
A sleep disorder causing feelings of panic or dread, typically occurring during the first hours of stage 3-4 non-REM sleep and often remembered only partially.
Insomnia
A condition where one struggles to fall asleep, remain asleep, or achieve refreshing sleep.
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