The Four Key Marketing Mix Variables Were Introduced and Further

question 122

Multiple Choice

The four key marketing mix variables were introduced and further developed during an era of intense manufacturing to offer marketing managers a set of key controllable variables, or key decisions, to respond to changes in their __________ business environment.

• A)internal
• B)external
• C)industrial
• D)competitive
• E)lucrative

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Definitions:

Factions

Groups within a larger group that have slightly different beliefs or interests and sometimes compete with each other.

Soccer Enthusiasts

Individuals with a keen interest and passion for the sport of soccer.

Fashion

The prevailing style or custom as in dress or behavior, often changing and trending among people or social groups.

Group Deviate

A team member who holds an opinion different from the rest of the group; group members may spend considerable talk time trying to change this person’s opinion.