When a Customer Is Considering the Purchase of a Product

question 24

Multiple Choice

When a customer is considering the purchase of a product in a relatively unfamiliar product category, that individual is likely to rely more heavily on:

• A)internal reference prices.
• B)symbol prices.
• C)high-value products.
• D)discounted reference prices.
• E)external reference prices.

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Definitions:

Values

The beliefs or principles that individuals hold as important, guiding their behavior and decision-making.

Group

A collection of individuals or items that are studied in a research project.

Data

A record of an observation or an event such as a test score, a grade in math class, or response time.

Personal Pizzas

Small-sized pizzas intended for individual consumption, often customizable with a variety of toppings.