Of the Marketing Mix Variables, Promotion Refers to All of the Following

question 108

Multiple Choice

Of the marketing mix variables, promotion refers to all of the following except:

• A)advertising.
• B)public relations.
• C)brand name.
• D)sales promotion.
• E)service outlets.

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Definitions:

Reference Group

A social group that an individual uses as a standard for evaluating their own behaviors, beliefs, or attitudes.

Instrumentality

In motivation theory, the perceived relationship between performance and outcomes.

Performance

The act of carrying out or accomplishing a task or function, often evaluated against pre-established criteria or objectives.

Effort

The amount of physical or mental energy put into a task or activity to achieve a desired outcome or result.