Examlex
Service is an example of which component in the marketing mix?
Franchising Agreement
A legal contract between a franchisor and franchisee, outlining the rights, responsibilities, and terms for operating a franchise.
Franchisor
A company or individual that grants the right to operate a business under their brand and system to a franchisee.
Name Recognition
Name recognition refers to the public's ability to recall and recognize a brand or company by its name, indicating a level of familiarity or prestige in the market.
Unlimited Financial Liability
A legal obligation where business owners are personally responsible for all the debts of their business, without any limit.
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