Use the Following to Answer Questions

question 92

Multiple Choice

Use the following to answer questions
Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-The new 100 per cent fruit juice icy pole is what element of the marketing mix?

• A)Product
• B)Price
• C)Place
• D)Promotion
• E)People

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Definitions:

Price Indexes

Statistical measures that track changes in the price level of a basket of consumer goods and services over time, indicating inflation or deflation.

Overall Level of Prices

An aggregate measure reflecting the average price of goods and services in an economy, often associated with the inflation rate.

Nominal Interest Rates

The interest rate before taking inflation into account, representing the face value of interest payments.

Inflation Rate

An increase in the overall price levels of goods and services in an economy during a specified period.