Use the Following to Answer Questions

question 102

Multiple Choice

Use the following to answer questions
Peters Ice-Cream is producing a new line of icy poles.They are going to be made from 100 per cent fruit juice, sold only in school canteens, wrapped in environmentally friendly packaging and retail for $1.As part of the initial launch, Peters is offering schools a free computer when they agree to sell the icy poles in their school canteen.The canteen staff will receive training about the nutritional value of the icy poles so they can tell this to the children.
-Providing schools with a computer if they decide to sell the icy poles in their canteen involves which element of the marketing mix?

• A)Product
• B)Price
• C)Place
• D)Promotion
• E)People

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Definitions:

Mediation Process

A form of alternative dispute resolution where a neutral third party helps the disputing parties to reach a mutual and voluntary agreement.

Litigation

The process of taking legal action or resolving disputes through the courts.

Power Imbalances

Situations where one party has more control or influence than another in a relationship or transaction.

Full Disclosure

Full Disclosure is the legal requirement or ethical practice of revealing all relevant information or facts, especially those that may influence a decision or outcome.