Customer Expectations Do Not Vary Greatly from One Generation to Another

question 8

True/False

Customer expectations do not vary greatly from one generation to another.

Understand the role of visibility and trialability in enhancing the diffusion of innovations.

Grasp the impact of organizational culture and worker demographics on the diffusion of innovation.

Understand what diffusion is and the factors affecting its rate in organizations.

Identify the only firm in Richard Walton's study where significant diffusion occurred.

---

Definitions:

Great Depression

A severe worldwide economic downturn that took place during the 1930s, leading to high unemployment and financial distress.

Reconstruction Finance Corporation

A government corporation in the United States that provided financial support to banks, railroads, and other businesses to stimulate the economy during the Great Depression.

Purchasing Power

The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy.

Public-Works Projects

Government-funded projects designed to create infrastructure benefiting the public, such as roads, bridges, and schools.