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In Gillette advertisements that use the well-known tagline 'Gillette, the best a man can get', Gillette is the communication:
Evolving Ideal
A concept or standard that is continuously developing or changing toward a perceived perfection.
Pluralistic
Characterized by the presence or acceptance of multiple ethical theories, cultural norms, or viewpoints within a society.
Foundational Ideas
Core concepts or principles that serve as the underlying basis for a system, theory, or philosophy.
Human Dignity
The intrinsic worth that every individual possesses, deserving of respect and ethical treatment by others.
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