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The Maker of Huggies Nappies Is Developing a Media Plan

question 109

Multiple Choice

The maker of Huggies nappies is developing a media plan that involves trying to expose its target audience to its new advertisement a total of 10 times.The aim of this advertising campaign is:


Definitions:

Out-migration

The movement of people from a certain area or country to another, leading to a decrease in the population of the origin place.

Geographic Mobility

The ability or willingness of individuals or populations to move across different geographic areas, often for work or living conditions.

Gender Schema Theory

A cognitive theory suggesting that individuals learn gender roles and behaviors by categorizing and internalizing information according to societal norms.

Learning Theory

A theoretical framework that describes how learning occurs through interactions between the individual and their environment.

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