The Last Stage in the Development of Any Advertising Campaign

question 121

Multiple Choice

The last stage in the development of any advertising campaign is:

• A)creating the advertising platform.
• B)developing the media plan.
• C)creating the advertising message.
• D)evaluating the effectiveness of the advertising campaign.
• E)defining the advertising objectives.

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Definitions:

Revenue Recognition Principle

An accounting standard requiring revenue to be recognized in the accounting period when it is earned and measurable.

GAAP

Generally Accepted Accounting Principles; the standard framework of guidelines for financial accounting used in any given jurisdiction, commonly used in the United States.

Business Entity Assumption

An accounting principle that treats a business as a separate legal entity from its owners, requiring separate accounting records.

Personal Financial Information

Data related to an individual's finances, including income, debt, investments, and credit history.