During the Development of an Advertising Campaign, Benchmarks Must Be

question 115

Multiple Choice

During the development of an advertising campaign, benchmarks must be included in the:

• A)campaign platform.
• B)evaluation of advertising effectiveness.
• C)statement of advertising objectives.
• D)media plan.
• E)budget.

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Definitions:

Schedule

A plan for carrying out a process, detailing the times at which certain events are to occur.

Work in Process

Inventory consisting of items that are in the production process but are not yet completed.

Ending Balance

The final amount in an account at the end of a period, calculated by adjusting the starting balance for charges, credits, and other financial activity.

Goods Sold

The total quantity of products that have been sold to customers.