Use the Following to Answer Questions

question 116

Multiple Choice

Use the following to answer questions
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-The makers of Whizz considered a new promotional method for their product.A small box of Whizz was given to students living in university residences at the beginning of the academic year.Along with the Whizz, students received a coupon for $1.00 off their next purchase.They could receive another coupon for $3.00 off if they went online and emailed five friends to tell them about Whizz.The friends could then go to the website and print a coupon for $2.00 off their next purchase.The sample boxes given to the students are an example of __________, while the emails to the five friends are an example of __________.

• A)sales promotion; advertising
• B)sales promotion; personal selling
• C)publicity; sales promotion
• D)viral marketing; sales promotion
• E)sales promotion; viral marketing

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Definitions:

Product Offerings

The complete set of products and services that a company makes available to consumers.

Analyzing Historical

The process of examining past data, events, or conditions to draw insights or make predictions about future trends.

Tax Codes

The laws and regulations that determine how individuals, corporations, and other entities are taxed by governmental authorities.

Operating Rules

Established guidelines or procedures that outline how business activities should be conducted to ensure efficiency and compliance with regulatory standards.