After the Advertising Budget Has Been Determined, the Next Step

question 105

Multiple Choice

After the advertising budget has been determined, the next step in building an advertising campaign is:

• A)creating the advertising message.
• B)creating the advertising platform.
• C)evaluating the advertising objectives.
• D)executing the campaign.
• E)developing the media plan.

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Definitions:

Dead Man's Test

A principle in behavior analysis suggesting that if a dead man can do it, it’s not behavior; emphasizing the importance of observable and measurable actions.

Stranger Test

A measure of generalization of learned behaviors to see if the behaviors occur in the presence of someone unfamiliar.

Operational Definition Test

A procedure that defines a concept or variable in terms of the specific operations or techniques used to measure or manipulate it.

So What Test

A method of evaluating the relevance or importance of information by questioning its impact or value.