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Discuss the Different Types of Word-Of-Mouth Media and How They

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Essay

Discuss the different types of word-of-mouth media and how they impact promotional decisions.


Definitions:

Social Comparison

The act of comparing oneself to others in order to evaluate or enhance one's own abilities or opinions.

Cognitions

The mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.

Self-esteem

An individual's subjective evaluation of their own worth, including beliefs about oneself and emotional states.

Self-awareness

The awareness of one's own personality, emotions, motivations, and wishes.

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