A Paid Form of Non-Personal Communication About an Organisation And/or

question 52

Multiple Choice

A paid form of non-personal communication about an organisation and/or its products that is transmitted to a target audience through a mass medium is called:

• A)advertising.
• B)public relations.
• C)sales promotion.
• D)personal selling.
• E)campaigning.

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Definitions:

Finding Their Identity

The process of exploring and deciding on one's own beliefs, values, and personal attributes, often considered a key phase in adolescent development.

Raymond Cattell

A psychologist known for his research into personality, factor analysis, and the development of several personality assessments.

Carl Rogers

An influential American psychologist who founded client-centered therapy and contributed significantly to humanistic psychology.

Henry Murray

An American psychologist who developed a theory of personality based on needs and motivations, co-developing the Thematic Apperception Test (TAT).