Which of These Refers to Personal, Informal Exchanges of Communication

question 60

Multiple Choice

Which of these refers to personal, informal exchanges of communication that customers share with one another about products, brands and companies?

• A)Guerrilla communication
• B)Word-of-mouth communication
• C)Buzz marketing
• D)Viral marketing
• E)Conversational promotion

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Definitions:

Goods

Physical items that are produced for purchase by consumers, often used to satisfy a want or a need.

Services Produced

The outcomes or results generated by activities that are intended to fulfill a demand or serve a purpose, but are not physical objects.

Developing

The process of growth, progression, or improvement in skills, economies, or nations.

Life Plan

A detailed and structured plan outlining goals, ambitions, and paths to achieve personal milestones over one's lifetime.