Use the Following to Answer Questions

question 59

Multiple Choice

Use the following to answer questions
When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication.First, it did research in several large cities to identify opinion leaders in that age group.Then, one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks, a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted at the under-30 age group and used drive-by billboards in areas of large cities with lots of nightlife.
-Suppose that Toyota contracts the producer of the next James Bond movie about using its new vehicle in a chase scene.This would be an example of:

• A)sales promotion.
• B)word-of-mouth promotion.
• C)product placement.
• D)viral marketing.
• E)publicity.

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Definitions:

Values and Ethics

Fundamental beliefs and principles that guide behavior, influencing how individuals and organizations distinguish between right and wrong.

Values Drift

The gradual shift in the beliefs and principles that guide an individual's or organization's behavior, often unnoticed until significant change has occurred.

Personal Values

Core beliefs and principles that guide an individual's behavior and decision-making, reflecting what is important to them in life.

Eating Disorders

Mental disorders characterized by abnormal or disturbed eating habits that negatively impact one's health and well-being.