Use the Following to Answer Questions

question 6

Multiple Choice

Use the following to answer questions
The manufacturers of Whizz, a new laundry detergent, are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines, coupons, public relations, sales promotion and viral marketing.They are not sure when to use each of these methods and have asked for your advice.
-The makers of Whizz have decided to go to several different universities and hold contests for the dirtiest shirt.While at the universities, they will set up several washing machines near the campus bookstore to demonstrate the power of Whizz to clean these dirty shirts.Each contestant in the dirtiest shirt contest will receive a voucher for a free bottle of Whizz.The winner of the contest will receive a $50 gift card for the campus bookstore.This method of promotion is an example of __________.

• A)viral advertising
• B)sales promotion
• C)product placement

---

Definitions:

Short-Term Focus

An approach or strategy emphasizing immediate outcomes or benefits, often at the expense of long-term objectives.

Compensation Plans

Schemes or programs implemented by businesses to remunerate, incentivize, and reward their employees for their performance and contribution to the organization.

Shareholders' Incentives

Motivations or benefits, such as dividends or stock price appreciation, that encourage individuals or entities to invest in a company's shares.

Long-Term Business Goals

Strategic objectives a business intends to achieve over a long period, which guide decision-making and operations.