Use the Following to Answer Questions

question 130

Multiple Choice

Use the following to answer questions
Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-When Land's End sells its products through a catalogue or the Internet, it is a(n) __________, selling through __________.

• A)off-price retailer; direct marketing
• B)mass merchandiser; retail outlets
• C)retailer; direct marketing
• D)specialty retailer; retail outlets
• E)category killer; direct marketing

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Definitions:

Holistic Healthcare

An approach to treatment that considers the whole person, including physical, mental, social, and emotional aspects, rather than just symptoms of a disease.

Health Promotion

Enabling individuals to gain greater control over and enhance their overall health.

Illness Accentuation

A phenomenon where symptoms of an illness are exaggerated or highlighted, often due to psychological factors.

CAM Therapies

Complementary and alternative medicine practices used to treat or prevent illness, which are not part of standard Western medical care.