Brand Name Awareness Is an Important Element of Brand Equity

question 203

Multiple Choice

Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.

• A) inept set
• B) loyalty set
• C) preference group
• D) brand group
• E) consideration set

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Definitions:

Mobile Operating System

The operating system that runs on mobile devices, such as smartphones and tablets, including iOS and Android.

Credentials

Credentials are pieces of personal information used to verify the identity of a user, typically consisting of a username and password, or other forms of identification.

IEEE 802.11

A set of standards for implementing wireless local area network (WLAN) communications in the 2.4, 3.6, and 5 GHz frequency bands.

5GHz Range

Refers to a spectrum of radio frequencies around 5 gigahertz used by Wi-Fi networks to provide high-speed wireless communication with less interference compared to the 2.4GHz range.