Use the Following to Answer Questions

question 130

Multiple Choice

Use the following to answer questions
Land's End offers clothing and accessories for all members of the household.For many years, the products were sold only through catalogues.Later, they were available through the company's website.In the past few years, Land's End has partnered with Target to offer selected Land's End products inside of Target retail stores.This move by Land's End has been criticised by some marketers because it was thought that the Land's End products were superior in quality to those that are available in Target stores.Additionally, the products available in Target stores include tools, lawn care equipment and household appliances, which are not typical Land's End product lines.This may create mixed messages about Land's End to prospective customers.
-When Land's End sells its products through a catalogue or the Internet, it is a(n) __________, selling through __________.

• A)off-price retailer; direct marketing
• B)mass merchandiser; retail outlets
• C)retailer; direct marketing
• D)specialty retailer; retail outlets
• E)category killer; direct marketing

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Definitions:

Outstanding Balances

The total amount of money owed that has not yet been paid.

Credit Card

A plastic card issued by a bank allowing the cardholder to borrow funds at the point of sale, which are to be repaid with interest.

Barter

The direct exchange of goods or services between parties without the use of money.

Subscapular Fossa

A shallow depression on the anterior surface of the scapula, covered by the subscapularis muscle.