Examlex
Store atmospherics are used to create emotional effects that enhance the probability of purchase.
Preexisting Duty
A legal principle that states a promise to do something that one is already legally obligated to do is not sufficient consideration for a new contract.
Unilateral Contract
A promise made by one party in exchange for the performance of a task or action by another party.
Past Consideration
A benefit already provided or an action already performed, which cannot legally constitute consideration for a current contract.
Consideration
A value that is exchanged between parties in a contract, making the agreement legally binding.
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