When Marketers Emphasise Price as an Issue and Match or Beat

question 68

Multiple Choice

When marketers emphasise price as an issue and match or beat the prices of other companies, they are using:

• A)price competition.
• B)non-price competition.
• C)competitive pricing strategies.
• D)demand-based pricing.
• E)supply-based pricing.

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Definitions:

Tactical Impression Management

The selective use of self-presentation tactics by a person who wishes to manipulate the impressions that others form of him or her.

Alter-Casting

A tactic in social interaction where one person imposes a role or identity onto another person, often to influence behavior in a desired direction.

Defining the Situation

The process of interpreting or framing a situation to understand its meaning, implications, and what actions should be taken.

Self-Disclosure

The act of revealing personal information or feelings to others, facilitating intimacy and trust in relationships.