A Marketer Sometimes Uses Temporary Price Reductions To

question 58

Multiple Choice

A marketer sometimes uses temporary price reductions to:

• A)increase the number of competitors.
• B)gain market share.
• C)increase revenue per item.
• D)control demand.

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Definitions:

Administered Vertical Marketing System

A coordinated marketing strategy where a dominant member of a distribution channel wields its power to organize, manage, and motivate other members in the channel to ensure a cohesive and efficient marketing effort.

Contractual Vertical Marketing System

A formal agreement among members at different levels of the distribution channel to work together in order to more efficiently reach the consumer.

Service-Sponsored Franchise System

A franchise model where the franchisor provides extensive services to the franchisee, such as training and marketing support.